My Professional Journey

Education

Professional Experience

Research Experience

Skills & Interests

Leadership Experience

March 2020 – Present

July 2023 – August 2023

July 2021 – August 2021

University of Notre Dame -Mendoza College of Business

Master of Science in Management Candidate

University of California, Davis - College of Agriculture and Environmental Sciences

Major: Managerial Economic

Minor: Communication

XUERCHUN®, Brand Founder | Shanghai, China

  • Formulated and executed the company's vision, mission, and values, creating a fashion brand resonating with customers and promoted positive social and environmental impacts across 3 countries

  • Supervised end-to-end process of brand operations, designed brand’s first collection, sourced fabric material, and oversaw quality control, resulting in an annual revenue of $5,000

  • Conceived company's marketing strategies, created and operated 50+ postings on RED or Instagram social media accounts and an official website, liaised with influential figures for partnership

  • Managed the company's finances by strategically allocating a $60,000 budget and conducting financial forecasting

Zinnia Health, Remote Marketing Intern | Newport Beach, CA                                       

  • Spearheaded thorough content refinement projects, enhancing quality of 150+ articles pertaining to Windward Way to improve readability, accuracy, and relevanc

  • Edited 80+ promotional articles to raise public awareness about drug-related issues; improved visual and layout to increase unique visits by 80% within one month

  • Managed the SEO for Google Business Profile listings, maintaining accurate information, engaging visual content, and ensuring timely responses to customer reviews and inquiries

VMSSS VINTAGE, Exhibition Execution |Shanghai, China

  • Collaborated Partnered with curator to strategize and implement a 15 days exhibition, supervised logistics including transportation and exhibition setup, enhancing brand visibility and recognition

  • Researched 10 prospective venues, vendors, and suppliers, composed reviews and insights to support curator's decision-making process, negotiated contracts, ensuring optimal delivery and vendor performance

  • Led post-event assessments, devised 5 comprehensive evaluations and reported key metrics to facilitate continuous improvement for future exhibitions, fostering a culture of reflection

Research Publication| Davis, CA

  • Compiled history and trends of strategies in influencer marketing, juxtaposed 3 marketing models with corresponding consumer behaviors with Professor Deborah Small at Yale School of Management

  • Conducted literature review and case studies aimed at analyzing marketing effectiveness and engagement with audiences; composed 11-page thesis titled “Influencer Marketing,” published in Open Journal of Business and Management with ISSN: 2329-3292

Chinese Student Union, E-Board of PM Department | Davis, CA

  • Planned, organized, and executed student union meetings and activities, such as New-Student Orientation and Graduation Party, which reached 300+ participants

  • Controlled and calculated the event publicity budget max of $2000 through price comparison and sponsorship to ensure that the event can be successfully held within the budget

Technical: Microsoft Office Word, Excel, PowerPoint, R, SQL, PMP, Web Design

Language: English (Fluent), Mandarin (Native), French (Basic)

Interests: Theater, Golf, Baking, Snowboarding